Transforming E420: A Case Study

Overview

Everything 420 is an online head shop offering quality products and pricing. Their mission is to allow everyone to grab products with discreet shipping and zero judgment. Everything 420 is for customers ranging from 21+, male or female. They came to The Loft 325 looking to increase their ROAS to a 4x, drive a higher AOV, and decrease CPA’s.

The Challenge

Everything 420 is in a restricted market for paid channels. With numerous blockages and several rejected ads, Everything 420 was looking for a way to sell their products while simultaneously reaching new audiences and markets. The Loft 325 specializes in creating high-quality ad creatives while providing expert Meta media-buying, which is why Everything 420 knew The Loft 325 was the one to help them accomplish their goals.

“Their team is incredibly hardworking. They are quick, responsive, helpful, and super creative. I mean, it's truly been like a walk in the park with them. We had a lot of goals that we set at the beginning of our time together, and they have met all of them and exceeded them.” - Maizy McMahon Head of Marketing

The Results

When Everything 420 reached out to The Loft 325, they wanted to get weekly ad creatives from the team. Since starting, they have been able to scale their spend on Meta using the ad creatives and media buying by The Loft 325 while decreasing their cost per acquisition by 20%, increasing their average order value by 24%, and increasing their ROAS by 62%.

So what types of concepts did we create? To directly reach Everything 420’s target audience, without getting ad rejections or restrictions, we focused on user-generated content that showcased the products with unboxing experiences and trending audio.

UGC is one of the best ways to engage users along with unboxing experiences to showcase all of Everything 420’s amazing products. Our trained content creators film content that looks natural, and this is what makes our strategies stand out from other digital advertising agencies.