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April 2 2025

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Creative testing used to be a slow, linear process

Creative testing used to be a slow, linear process. Now? It’s interactive, AI-powered, and lightning fast. With platforms like Google Gemini and Microsoft Copilot, marketers can ideate and generate ad variations in real time literally having a “conversation” with AI to shape messaging, visuals, and hooks on the fly. But speed alone isn’t the win. The real magic happens when AI ideation meets disciplined, multi-phase testing: 1️⃣ Test new creatives against each other. 2️⃣ Test the winners against your proven top performers. 3️⃣ Scale the true champions. On platforms like Meta, this structured approach is becoming the gold standard blending human insight, AI-generated options, and data-backed iteration to deliver higher performance, faster. 💡 The takeaway: In 2025, creative strategy isn’t just about “what works” it’s about how quickly you can discover and scale what works. What’s your current process for testing new ad creative? Are you still linear, or have you gone conversational? #CreativeStrategy #PerformanceMarketing #AIinMarketing #AdTesting #MetaAds

POV: You’re a creative strategist in 2025… and

POV: You’re a creative strategist in 2025… and your AI just told you to ‘add more synergy’ 😒🤖 #CreativeStrategy #AI #MarketingHumor #AdLife #2025Vibes

Smell it. Scan it. Shop it. Rare Beauty just dropp

Smell it. Scan it. Shop it. Rare Beauty just dropped "scratch-and-sniff subway ads" in NYC and paired them with Shop App so you can buy the product instantly. This is more than nostalgia. It’s creative innovation. In a world flooded with digital noise, they brought back scent memory to "stop you in your tracks" then turned that moment into a seamless purchase. Tactile. Unexpected. Shoppable. This is the future of performance creative: bridging emotion with action, offline with online. What’s the last campaign that made you "feel something" AND want to buy on the spot? #CreativeStrategy #RareBeauty #ShopApp #ExperientialMarketing #BrandInnovation #PerformanceCreative

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