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April 2 2025

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💄 Beauty founders + marketers: Are your ads rea

🎤 Taylor Swift on the New Heights podcast wasn’t just PR it was cultural marketing at its finest. Forbes called it a “marketing masterclass,” and they’re right. Here’s why this moment matters, and how brands can learn from it: Why it worked for Taylor 👇 1️⃣ Audience Expansion Through Context Taylor didn’t just show up anywhere she showed up in a football podcast, a world dominated by her partner but outside her core fanbase. By entering their world, she earned attention instead of demanding it. 2️⃣ Narrative Extension Her relationship with Travis Kelce has already been a cultural storyline. This podcast appearance wasn’t random it was the next logical chapter in that narrative. Strategic, but natural. 3️⃣ Authenticity at Scale This wasn’t an ad. It was conversation. That difference creates trust, shareability, and influence far more powerful than a 30-second spot. 4️⃣ Cultural Collision = Virality Swifties + NFL fans = instant cultural flashpoint. When two passionate audiences intersect, the marketing moment is bigger than the sum of its parts. ✨ The big takeaway: Marketing gold happens when brands leverage cultural intersections, not just media buys. Taylor didn’t buy attention, she earned it by entering the right cultural conversation at the right time.

We are midway through the week, how is your week g

We are midway through the week, how is your week going?

Did Meta’s Andromeda change everything for creat

Did Meta’s Andromeda change everything for creative strategy? Short answer: Yes. Andromeda is now the brain behind Meta ads an AI system that decides who sees your ad, when they see it, and where it shows up. Here’s the shift every creative strategist needs to understand 👇 Creative is the new targeting. Your ad itself signals to Andromeda who it’s for no more over-engineered audience splits. Volume matters more than A/B tests. The algorithm sorts through millions of ad candidates. If you only give it a handful of options, you’ll lose. Consolidation beats fragmentation. Andromeda performs best with broader campaigns and a diverse pool of creative to optimize. The takeaway? You can’t win with just “more ads.” You win with creative systems: diverse libraries, strong offers, and authentic content that gives Andromeda what it needs to work. 👉 What do you think? has Andromeda completely redefined how you approach creative strategy?

Did you know I’m a professor at Chapman Universi

Did you know I’m a professor at Chapman University? 🎓 Beyond running the creative team at Tier Eleven, I also teach Branding & Advertising to the next wave of creatives. Teaching Branding & Advertising at Chapman University is one of my favorite roles because nothing keeps you on your toes like a Gen Z student saying, “This ad? Mid.” 😂 Here’s to shaping the next wave of creative strategists who’ll make ads that don’t flop.

When Sex Sells: What OnlyFans Collabs Mean for You

When Sex Sells: What OnlyFans Collabs Mean for Your Creative Strategy Just read a Business of Fashion piece on how brands are partnering with OnlyFans creators and it’s more than just a “sex sells” headline. These collaborations are tapping into something brands have been chasing for years: 👉 Ultra-engaged audiences who feel a personal connection to the creator 👉 Content that breaks the algorithm’s sameness raw, authentic, and unpolished 👉 A willingness to go where traditional advertising won’t This isn’t about shock value it’s about rethinking the rules of creative strategy. If your audience is craving intimacy, relatability, and edge, how does that shift the way you: 👉 Develop concepts that feel personal, not corporate? 👉 Build campaigns that embrace subculture rather than mainstream polish? 👉 Measure engagement when the “value” is emotional connection, not just clicks? The takeaway: Whether or not you’d ever collaborate with an OnlyFans creator, the lesson is clear, audiences are rewarding brands that dare to humanize, provoke, and meet them in unconventional spaces. So, how does this influence the way you plan your next campaign?

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