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April 2 2025

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💜 How Florence by Mills Became the Gen Z Brand

One of the best reminders I’ve had recently: the

One of the best reminders I’ve had recently: the people you work with along the way often come back into your story in the best possible ways. Years ago, I worked with two incredible humans on a past projects. Fast forward to today and we’ve reconnected and are now collaborating on client work together. And honestly? The collaboration is amazing. It’s proof that every job, every role, every project leaves a trail of connections that can spark something new later on. You never know which past relationship will turn into your next big opportunity or your next great partnership. Always remember: ✨ A past colleague can become a future collaborator. ✨ A teammate from years ago might help elevate your work today. ✨ A client you once served could open the door to your next stage of growth. Business isn’t just about what you build, it’s about who you build with.

One of the most rewarding parts of leading a creat

💡 The future of creative belongs to those who a

💡 The future of creative belongs to those who adapt and grow and I couldn’t be prouder of how our editors are leading the way.

💄 Beauty founders + marketers: Are your ads rea

🎤 Taylor Swift on the New Heights podcast wasn’t just PR it was cultural marketing at its finest. Forbes called it a “marketing masterclass,” and they’re right. Here’s why this moment matters, and how brands can learn from it: Why it worked for Taylor 👇 1️⃣ Audience Expansion Through Context Taylor didn’t just show up anywhere she showed up in a football podcast, a world dominated by her partner but outside her core fanbase. By entering their world, she earned attention instead of demanding it. 2️⃣ Narrative Extension Her relationship with Travis Kelce has already been a cultural storyline. This podcast appearance wasn’t random it was the next logical chapter in that narrative. Strategic, but natural. 3️⃣ Authenticity at Scale This wasn’t an ad. It was conversation. That difference creates trust, shareability, and influence far more powerful than a 30-second spot. 4️⃣ Cultural Collision = Virality Swifties + NFL fans = instant cultural flashpoint. When two passionate audiences intersect, the marketing moment is bigger than the sum of its parts. ✨ The big takeaway: Marketing gold happens when brands leverage cultural intersections, not just media buys. Taylor didn’t buy attention, she earned it by entering the right cultural conversation at the right time.

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